FajrUp is a social platform that wants to connect millions of people across the world while transcending cultures, time-zones, geography and language.
FajrUp is a social platform that wants to connect millions of people across the world while transcending cultures, time-zones, geography and language.
The journey began nearly 2 years ago in a cafĆ© in London. I was doing in one of those inventories that everyone seems to do once a whileĀ – exploringĀ where I was in life.Ā This was right after I had completed my Masterās degree.
Whilst sitting down, sipping on a latte, I began thinking about my years as an undergrad, and the network of friends I had that used to support each other in both studies and religion. The support regarding religion was particularly important as we would all meet up for our prayers.
As a student in London, I realised quite early on that we were effectively project managing our lives: rent; the places we needed to be; study time; essay time; family time; friends; work; and of course our daily religious duties. This network we had helped, as it provided a support for both our studies and our prayers.Ā We prayed most of the daily prayers togetherĀ (Duhr, Asr, Maghreb and often Isha), but the prayer that we would not pray together was always FajrĀ – coincidentally the prayer that many people struggle with. As such, in order to mitigate this issue, we set up a call network, where we would all call each otherĀ (with the caller decided via a rota) and wake each other up for the Fajr Salah. This worked, and not only did we consistently pray Fajr, but we also were now seeking the reward of being inviters to prayer, the beneficiaries of facilitating a conversation with Allah (SWT).
At that point, still in that cafĆ©, I considered putting the band back together again, as not only did I feel it would it boost our individual imaan,Ā but it would also forge a closer relationship with those involved in this new call network. As I began looking through my phone, I was looking for contacts to potentially add to this new network, and I came across some apps I had on my phone that facilitated telephone communication. I then thought maybe I could also call relatives across the world who may also be interested in taking part, and my friends could do the same, all I would need to know would be the Fajr times in their locations, but unfortunately my friends donāt know my relatives and I donāt know theirs.
That’s whenĀ it hit me: what if this network was not just about connecting people you knew, but also about connecting with Muslims from around the world that you did not knowĀ – Muslims that may be interested in gaining the reward of connecting people with Allah. What if this network was available via an app? The convenience of gaining reward via a device in your pocket constantly could be a good draw. I felt that with a universal Islamic message of āAsalama Alaikum’, and ‘Asalatu Khaurul min al nawmā, one could carefully navigate any language barrier.
After about a week of researching the technical dimensions/elements that would be required, I contacted a friend regarding what I was referring to at the time as the FajrUp concept, and he loved the idea!Ā Less than 24hours later he was at my front door, we registered the company, and FajrUp Ltd was born. We contacted a developer. discussed the concept, the technical dimensions that would need to be addressed, and we got to work.
Over a year since launching (and with minimal advertising),Ā we have achieved nearly 38,000 downloads. We have thousands of consistent users waking each other up internationally. We’ve also been featured in several online Muslim publications and television shows, invited to showcase our app and the concept in Dubai, and the UAE.
But our mission is far from over.
FajrUpĀ is a social platform that wants to connect millions of people across the world while transcending cultures, time-zones, geography and language. The Muslim community is a diverse grouping, which transcends culture, race, language, etc., that despite its differences is united by shared values, one of which this medium brings to the fore; The Call to Prayer!
Rather than advocating for an Islamic app,Ā FajrUpĀ represents, in my opinion, an Islamic solution that revolves around an Ummah that is globally connected through a spiritual endeavour and now an app.
The value ofĀ FajrUpĀ is predicated on the lifestyle choice(s) of the Muslim consumer and attempts to:
- Establish a connection between over a billion people across time and space
- Take advantage of the continuous proliferation of smart devices that are becoming more accessible to our target demographic. We are now witnessing a rising global population that is more familiar with the use of smartphones/pads.
- āFitā into a lifestyle that is already established. A target audience for the platform does not need to be created andĀ FajrUpās effortless assimilation into the day to day lives by its users has been central to its early success and will be the cornerstone of its future.
It is essentially:
- A digital mobile application designed to wake up the Muslim for their Fajr Salah via a 15 second VoIP call. The application sets automatically to your local Fajr time via GPS, making it hassle free and accurate.
- Users can select to be woken up, making them ā a āFajrUppieā, or select to be the person waking someone up ā a āFajrUpperā or both.
- All a user would have to do is select āFajrUpĀ Meā or select āFajrUpĀ Someoneā, to be listed as a person to be woken or to view those wanting to be woken for their Fajr Salah. The application includes other features such as a digital compass (for the Qibla leading to Mecca), the obligatory prayers and a calendar highlighting the Muslim holidays and notable days.
- As an example, one could be inĀ London, UK,Ā and wake up fellow Muslims across the Indian subcontinent for Fajr aroundĀ 21:00 GMTĀ and then follow the sun, theĀ Adhan, ibadah,Ā as it moves westward waking people for theĀ Salah. Via a smartphone, one becomes an international call to prayer.
We have a few interesting updates in mind, as the goal is not just to stop at a few million, but to ultimately connect the whole Ummah.
You can download FajrUp on both Android and Apple. Find out more about the app on their official website.