The COVID-19 crisis has severely affected the situation in Yemen, which was already on the brink of famine. 24 million people in Yemen were already reported to be in severe need of humanitarian aid before the pandemic struck.
The UK-based humanitarian charity Penny Appeal has launched a campaign titled #DontDeleteYemen to highlight the plight of Yemeni families who are facing total devastation as the Coronavirus takes hold of the already war-ravaged country.
The campaign, showcasing a series of hard-hitting videos and graphics and the circulation of real-life stories, has been shared widely across social media – reaching over 135,000 people so far since launching.
Inspired by Head of the United Nations Refugee Agency Nicolas Beuze’s statement that the pandemic is going to cause Yemen to be deleted from maps all over the world, this campaign seeks to inspire people to take action – and to not be passive when it comes to helping our brothers and sisters in Yemen.
The campaign highlights that unless the rest of the world acts now, millions will die, and Yemen will disappear. By launching this campaign, Penny Appeal is raising awareness and calling people to act by donating and advocating for the people of Yemen before it’s too late.
Already raising over £50,000 for Penny Appeal’s Yemen Emergency Response, which was established over six years ago, and has, to date, supported over 82,000 Yemeni people with life-saving healthcare, food, and other essential aid, Penny Appeal hopes that more people will feel inspired to take action not only because of the relentless war that continues to kill and cause suffering in Yemen, but because of the horrifying reality of COVID-19 on an already war-ravaged country.
The COVID-19 crisis has severely affected the situation in Yemen, which was already on the brink of famine. 24 million people in Yemen were already reported to be in severe need of humanitarian aid before the pandemic struck. In addition to providing emergency aid, Penny Appeal has also been funding an Outpatient Department at a medical facility in the country, providing access to long-term medical support for families on the brink of famine.
In addition to food and hygiene kit distributions, Penny Appeal is distributing PPE and testing kits to Aden State Hospital and 26 Emergency Operation Centres. By launching #DontDeleteYemen, the charity is working to keep Yemen on the map and protect the people of Yemen from the devastation that the global pandemic could bring.
To learn more about Penny Appeal and their inspiring campaign, click here.