The Nolii Story: Why & How I Started a Design-Driven Hardware Tech Company
One thing I’ve noticed along the way is the striking lack of resources available to people who want to start hardware businesses. I can’t help but wonder how much trial and error, and how much money (!), could have been spared if I had had somewhere to turn for answers when the going got tough.
In 2017 I founded Nolii — a British hardware tech brand dedicated to designing beautiful, intuitive products which empower people to do more.
We are now on the home straight, with Nolii’s launch currently planned for the end of Q1 2019. Those of you have been following along know that it hasn’t been an easy journey!
I’d like to think I’m a pretty experienced entrepreneur, having started and run multiple businesses over the last 10 years, but my journey with Nolii has been like a mini MBA in hardware technology and business.
We’ve learned a hell of a lot along the way, from turning concepts into designs, designing for manufacture, working with designers, negotiating deals, developing packaging, sales & marketing, raising investment & much more.
And one thing I’ve noticed along the way is the striking lack of resources available to people who want to start hardware businesses. I can’t help but wonder how much trial and error, and how much money (!), could have been spared if I had had somewhere to turn for answers when the going got tough.
So I’ve decided to share my mistakes, experiences, and knowledge with you in the hope that it might help you to take the leap and make your dreams a reality.
The things I’ve learned apply to anyone manufacturing physical products, but will also ring true for those striving to build any innovative business with world-class products.
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Last year we revealed our flagship range of life-enhancing tech at @l_d_f_official, this year we’re returning with @thedesignjunction to launch Nolii to the world. It’s been a huge 12 months, and we’re thankful for all your support! Follow the link in our bio for a recap on the journey so far and get a snapshot of things to come. 🙌🏼🙌🏼
My aim is to provide you with real detailed insights — the what, why and how of Nolii. If this helps people learn from some of our mistakes then this will have succeeded in its purpose.
Community is important to us, and I’d love to see this series inspire creatives, designers, entrepreneurs, and others to share their thoughts and experiences in life and in work. So please recommend this blog to like-minded people and leave your comments and questions below!
Heading into 2019 I’ll be posting weekly articles outlining our journey from concept to launch. If there is anything, in particular, you would like me to cover, just get in touch at [email protected]
Follow Nolii on Instagram here.
Follow Asad Hamir on Instagram here.